Marketing

Marketing

On November 5, 2009, the American Film Market revealed the first poster for The Twilight Saga: Eclipse.[48] In late February 2010, Summit Entertainment announced that the first trailer would be attached to the studio's own film, Remember Me, which also stars Robert Pattinson. On March 10, 2010, a 10-second preview of the trailer was released online,[49] followed by the release of the full trailer the next day.[50] The trailer's release coincided with the launching of the film's official website. On March 19, 2010, The Twilight Saga: New Moon was released on DVD and Blu-ray; the Walmart Ultimate Fan Edition includes a 7-minute first look at The Twilight Saga: Eclipse.[51] On March 23, the second poster for the film was released.[1] The final Eclipse trailer debuted on The Oprah Winfrey Show, and in promotion for the movie, Robert Pattinson, Taylor Lautner, Kristen Stewart, and Dakota Fanning made a guest appearance on the show May 13; the audience also viewed a version of the film.[52][dead link] On June 6, 2010, a sneak peek of the film was shown at the 2010 MTV Movie Awards; that same week, more clips and TV spots were released also.[53]

In order to tie in the lunar eclipse on June 26, 2010, Summit Entertainment hosted screenings of the first two films in The Twilight Saga film series in twelve cities throughout the United States. The event was streamed live from Philadelphia and San Diego, and included cast member appearances and special previews of The Twilight Saga: Eclipse.[54]

Nordstrom and Summit Entertainment joined together to sell a fashion collection inspired by The Twilight Saga: Eclipse, as was done for the previous installment, The Twilight Saga: New Moon. Created by Awake Inc., the collection is based on Ashley Greene's character, Alice, and Kristen Stewart's character, Bella. The Eclipse collection became available on June 4, 2010.[55] In a similar style to its New Moon marketing, Burger King started promoting the film on Monday, June 21, 2010. Their promotion heavily focuses on the "Team Jacob vs. Team Edward" aspect of the film.[56]